Virtual reality, augmented reality, mixed reality: these are all buzzwords today but what do they really mean and what impact will they have on our world? Let’s start with some basic definitions.
- Augmented reality (AR): the addition or overlay of digital content to our physical world, in which the digital content does not react with the real world
- Virtual reality (VR): an immersive artificial reality that replaces the real world, allowing the user to interact within that virtual world
- Mixed reality (MR): the addition of digital content to the physical world, where the content can also interact with physical elements (mix of AR and VR)
For this blog, we’ll explore augmented reality, specifically mobile AR, both as it exists now and what to expect in the future.